A | Vijay Varma has, over time, proved himself as an actor through his various roles. The actor who ventured into Bollywood with a negative character continued to stick to the genre consciously. The actor is now all set to break through his negative on-screen image and step into the world of old-school romance as a lover boy in Manish Malhotra's Gustaakh Ishq.
Talking to IANS, Vijay spoke about consciously breaking his image as an antagonist and stepping into the world of love and romance. He said, “It was a break that I wanted from the negative parts because they tend to weigh down on you. I was constantly told by fans, ‘We hated you in that film; we hated you, but you are a brilliant actor.’" So I wanted to get rid of the word “hate" and call it something else. So be it IC-814 or Jaane Jaan or Murder Mubarak or anything else, I just wanted to take a break from that.”
Talking about Gustaakh Ishq, Vijay shared, “It is a sweet, romantic film. It has love, it has worship, it has sin. There are a lot of things in it that were there for me to explore as an actor.” He also elaborated on making a conscious shift from playing negative characters to soft and positive ones. He said, “Anything that you do new tends to take a bit of time to adjust to, and it can be difficult. I remember when I was in Pink, it was a very dangerously written scene and was a very gruesome scene in the car.”
He added, “Here, in Gustaakh Ishq, I would say that the challenge was to pull off such poetic dialogues and to stand in front of ‘THE’ Naseeruddin Shah, the legend, and to not shiver, yet manage to be believable, and to convey all the emotions correctly. It was a new challenge. Whenever you switch or change yourself, it can be a bit challenging. But it’s fun. And then you keep doing it for a while, and then you feel like doing something new. So my next step will be to try to go towards comedy.”Also Read: Vijay Varma Says He Threw Up During Darlings Screening and Feared It Would Hurt His Career。 
Xbox 和 PlayStation 似乎在新的营销节奏中淡化了它们的多平台存在感。据 PushSquare 观察，Xbox 在其 YouTube 频道上上传了 Minecraft Dungeons 2 的新预告片，其中没有提及该游戏将登陆 PS5 或 Nintendo Switch 2。然而，该游戏分别在 3 月和 6 月发布的此前两支预告片都清楚地宣传了该作将发售的所有平台。
B | 在首席执行官 Asha Sharma 的领导下，Xbox 现在似乎在进一步收缩对其游戏在其他平台上的宣传。今年夏天早些时候，据报道 Xbox 在 战争机器：事变日 公布前夕叫停了其 PS5 版本。该游戏的一张关键艺术图甚至出现在带有 PS5 标志的 Xbox 播客中，但随后被删除，这表明该决定可能是相对仓促做出的。还有报道称，微软从 PlayStation State of Play 中撤回了 Halo: Campaign Evolved 的预告片，据称 Sharma 的这一举动造成了 Xbox 与 PlayStation 之间的紧张关系。Minecraft Dungeons 2 的新预告片似乎是 Xbox 吸引玩家回到自家生态系统并增强品牌实力战略的一部分。
C | 不过，Xbox 并不是唯一改变宣传策略的公司。今年早些时候，有报道称 PlayStation 正放弃将其华丽的第一方单人游戏（如 Ghost of Yotei）发布到 PC 平台。
D | 该公司在大约五年的时间里一直将其大部分第一方剧情驱动型游戏发布到 PC 上，但这似乎不再是未来战略的一部分。因此，PlayStation 再次启用了“PlayStation 独占”的品牌标识。在一段新的 PlayStation 广告中，“PlayStation 5 独占”字样出现在 漫威金刚狼、Ghost of Yotei、宇宙机器人、跑车浪漫旅7、Saros 和 God of War Laufey 的演示画面中。这旨在向玩家发出信号，即这些游戏之后不会登陆 PC，该公司正在回归其在 PS1、PS2、PS3 以及部分 PS4 世代所坚持的全方位独占策略。另一方面，Xbox 的战略似乎仍然有些摇摆不定。该公司已承诺 战争机器：事变日 和 Clockwork Revolution 将永久独占，但除此之外，未来的走向仍有待观察。The Elder Scrolls 6 会是 Xbox 独占吗？辐射3 和 辐射：新维加斯 的重制版会是独占吗？只有时间能给出答案。
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